New to TikTok Ads? Get up to $10,000 in ad credits*
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*For new advertisers only. To qualify, advertisers must spend at least $5,000 on TikTok ads. Eligible advertisers may receive up to $10,000 in ad credits.
**For eligible existing, previous, or reactivated advertisers. Advertisers who have not run campaigns within the last 180 days may be eligible to receive 20% back in ad credits on spend, up to $10,000 in eligible spend, for a maximum ad credit of $2,000. Eligible advertisers must spend at least $5,000 to qualify.
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Binance partnered with TikTok to launch the global “Anywhere, Anytime” campaign, designed to showcase the accessibility of its platform through creator-led storytelling and user-generated content. The campaign activated 14 TikTok creators across 11 markets, blending crypto-native voices with lifestyle and Gen Z talent to demonstrate how Binance fits seamlessly into everyday moments.
Localized messaging, paired with high-impact formats including Spark Ads, In-Feed Ads, TopView, and a branded hashtag challenge, drove participation and cultural relevance at scale. The campaign generated 388M impressions, delivered a 74.86% higher CTR, and increased 2-second video views by 22.17% versus non-creator content — reinforcing the power of TikTok’s creator ecosystem to drive engagement and awareness for crypto brands globally.